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Cybertruck sales almost halved in 2025: the numbers and the reasons1:09

Cybertruck sales almost halved in 2025: the numbers and the reasons

News · January 22, 2026

According to Cox Automotive, US Cybertruck sales fell 48% to about 20,200 in 2025. Here is what went wrong, from the end of the tax credit to price and politics.

The Cybertruck was supposed to be a hit. In 2025, it went the other way. According to estimates from Cox Automotive, US sales of Tesla's stainless-steel pickup fell sharply.

The numbers

  • 2024: 38,965 Cybertrucks sold in the US.
  • 2025: 20,237, a drop of 48%.
  • Fourth quarter 2025: about 4,140, down 68% from a year earlier.

For comparison, Elon Musk once predicted annual sales of 250,000 to 500,000. Tesla itself does not report Cybertruck sales separately, so these are outside estimates.

The reasons

  • Price: the Cybertruck was unveiled in 2019 with a starting price of $39,900. When it launched, prices were far higher, which put it out of reach for many buyers.
  • Tax credit: the US federal $7,500 tax credit for electric vehicles ended in 2025, making EVs more expensive.
  • Politics: analysts point to the brand damage from Musk's political role. A Yale study estimated that Tesla lost a large number of sales between 2022 and 2025 because of it.
  • Recalls: multiple recalls, including one for loose exterior trim panels, hurt confidence.
  • A niche product: the polarizing design and size limit its appeal, and it cannot be sold in Europe.

The wider market

US EV sales overall dipped about 2% in 2025, and Tesla's US sales fell 7%. The Cybertruck's decline was by far the steepest of any major EV.

Tesla's response

Tesla has started selling the Cybertruck in the Middle East and has cut prices to bring in new buyers. Whether that can turn sales around is the big question for 2026.

Sources

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Models · January 26, 2026

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