The new X Subscription bundles Grok, Grok Bot, Cursor and X Premium from $8 a month: what it means for Grok in your Tesla

Elon Musk's AI company has simplified, and bundled, the way people pay for its products. On October 12 it introduced the X Subscription, a single membership that combines the Grok chatbot, the Grok Bot assistant, the Cursor coding tool and X Premium on the social network. The company, which Musk has said will be renamed SpaceXSI, is part of SpaceX.

The tiers and prices

Prices are in US dollars before tax:

• Free: $0, with limited usage.
• Plus: $8 a month or $80 a year. Includes Grok chat, voice, Imagine and Build, the Grok API, Cursor for coding, and X Premium features such as the checkmark and fewer ads.
• Premium: $30 a month or $300 a year, with four times the usage of Plus. Adds Grok Bot, the newest Grok models, image and video generation, and an ad-free X.
• Super: $100 a month or $1,000 a year, with 15 times the usage of Plus and priority access at busy times.
• Ultra: $200 a month or $2,000 a year, with 50 times the usage of Plus and the earliest access to new products and models.

Premium, Super and Ultra are also offered for teams, and large companies can ask for custom plans.

The fine print

• One allowance: Grok and Cursor share a weekly usage budget, so heavy coding leaves less for chatting, and vice versa.
• Other AI models: using third-party models such as Claude or GPT inside the bundle requires Premium or higher and is billed at API list prices from prepaid credit.
• Existing subscribers: switching is optional for now. The company plans to migrate everyone eventually, with advance notice but no date. Merging accounts cannot be undone, and old subscriptions are cancelled with a prorated refund.
• App stores: people who pay through Apple or Google may need to cancel the old subscription themselves to avoid being billed twice.

Why bundle?

Since SpaceX took over xAI and then bought Cursor in August, Musk's AI products have been sold under a confusing mix of names: SuperGrok, X Premium, Grok Bot plans and Cursor plans. One subscription makes it easier to sell more of them together, and puts coding, chat and social media under the same bill.

What it means for Grok in your Tesla

For most drivers, nothing changes. According to Tesla's support page, the basic Grok assistant in the car does not require a Grok account or a subscription. It does need a car with an AMD infotainment processor, software 2025.26 or later, and Premium Connectivity or a stable Wi-Fi connection.

The extra features are where subscriptions matter:

• Connectors, which let Grok in the car handle Gmail, Google Calendar, Outlook and Google Drive, work with any Grok account, and need software 2026.26 or later.
• Grok Bot in the car, which can handle multi-step tasks such as orders, reservations and appointments, currently requires a SuperGrok subscription, according to Tesla.

Tesla's page still refers to SuperGrok, not to the new tiers. Under the X Subscription, Grok Bot starts at the $30 Premium tier, so that appears to be the entry point for Tesla owners who want it. Tesla has not yet updated its wording, and it notes that requirements can change at any time.

The bigger picture for Tesla is that the assistant in its cars is a product of a sister company that is now monetising it more aggressively. Tesla holds a small stake in SpaceX through its converted $2 billion xAI investment, but it does not control pricing.

What to watch next

• Whether Tesla updates its Grok requirements to name the new tiers.
• When existing SuperGrok and X Premium subscribers are moved over.
• Whether any Grok features become part of Tesla's own Premium Connectivity package.